G-Dragon's PEACEMINUSONE Teams Up With Goodai Global for a New Beauty Brand

Goodai Global, the company behind K-beauty names such as Beauty of Joseon and TIRTIR, is launching a new beauty brand with K-pop star G-Dragon's fashion label PEACEMINUSONE, according to Korean business press reports on 8 October 2026. The brand is called PEACEMINUSONE BEAUTY and is targeted to launch officially in the first half of 2027. It is early news, but it is a useful signal for anyone who buys Korean beauty wholesale.

What was announced

PEACEMINUSONE has built its name in fashion and art. With this project it moves into cosmetics, and Goodai Global says the two companies will work together from brand planning through product development, including the products and the content around them. The idea is to combine PEACEMINUSONE's design identity and "world" with Goodai Global's experience running beauty brands.

The plan is to launch in Korea first, then expand step by step into major overseas markets including the United States and Japan. The companies describe this as more than a one-off collaboration: the goal is to grow PEACEMINUSONE BEAUTY into an independent brand and expand it over the long term. Concept and product details have not been released and will be announced gradually through the brand's official social media accounts.

Goodai Global's CEO, Cheon Ju-hyeok, said the brand brings together the company's global beauty capabilities and PEACEMINUSONE's original world, and that the companies want to show global consumers a kind of beauty brand they have not experienced before.

What is still unknown

• Products. No product categories, formulas or prices have been shared.
• Timing outside Korea. The announcement gives a first-half 2027 target for the official launch, and describes overseas markets as coming after the Korean launch. There are no dates for the US or Japan.
• Distribution. Nothing has been said about wholesale or export channels.

Why it matters for wholesale buyers

• Creator and celebrity brands keep moving into beauty. Large Korean beauty groups are pairing their operating experience with outside brands that already have a loyal audience. Brands launched this way can arrive with built-in attention, which tends to show up as retailer and consumer demand quickly.
• Launches start in Korea. As with many K-beauty releases, overseas availability usually follows the home market. Buyers outside Korea should expect to wait, and to hear about distribution later.
• The parent company's track record is the useful reference. Goodai Global already runs established export-oriented brands, so how those brands are distributed abroad is the best hint of how a new brand may be handled.
• Do not commit stock or promise availability yet. With no product or channel details, there is nothing to order. It is worth watching the brand's official announcements through the first half of 2027.

What we are doing

We will follow the official announcements and update this page if wholesale or export details become available. If you want us to check availability for a specific Korean brand, send us a sourcing request and our Seoul team will look into it.

Source: Korean business press reports of 8 October 2026 (Hankyung). This article is our own summary and commentary; we have not independently verified the details, and all statements about the launch come from the companies' announcement as reported.