How to Buy TIRTIR Wholesale: Cushions, Shades and What to Stock First

TIRTIR is the Korean makeup brand behind the Mask Fit cushion foundations, and it is the largest brand in our catalogue: more than five hundred products, most of them shades of a handful of cushions. For a reseller, that depth is both the opportunity and the risk. Customers come looking for an exact shade, and a store that carries the right range wins repeat buyers. A store that orders the wrong shades ends up with stock that never moves. This guide covers which TIRTIR lines to stock first, how to choose shades, how ordering works, and how wholesale pricing is handled.

Why TIRTIR Sells

Cushion foundation is the format most customers outside Korea associate with Korean makeup, and TIRTIR's red Mask Fit compact is one of the most recognisable products in the category. A wide shade range — including deeper shades many Korean brands do not make — is what made the brand travel beyond Korea, and it is why customers search for it by name and by shade number.

Foundation is also a repeat purchase. A customer who finds their shade tends to buy the same one again, which makes a well-chosen TIRTIR range one of the steadiest sellers a beauty reseller can carry.

The TIRTIR Lines Worth Stocking First

Mask Fit Red Cushion — the headline product

The red cushion is the one customers ask for. It is the medium-to-full coverage, long-wear formula, sold in 18g compacts across a wide range of shades. If you stock one TIRTIR line, stock this one.

Mask Fit AI Filter, All Cover, Ruby Mesh, Crystal Mesh and Aura

These are the other cushions, each with a different finish and coverage: All Cover for the heaviest coverage, the Mesh cushions for a lighter, more natural layer, Aura for a glowy finish. They are worth adding once you know your customers — a store selling to customers who prefer a dewy finish will move different cushions from one whose customers want maximum coverage.

Mini cushions

Many of the cushions also come in mini sizes. Minis are a low-cost way for a customer to try a new shade, and a useful way for you to find out which shades sell before ordering full-size stock in depth.

Lips, eyes and complexion extras

Waterism Glow Tint, Waterism Velvet Mini Tint, Glowy Jelly Mini Tint and the Water Mellow Lip Balm cover lips; the Airslick Pocket Eye Shadow and Eyeliner cover eyes; Glide & Hide Blurring Concealer, Airy Bloom Mesh Blush, Custard-Like Liquid Blush and the Mask Fit Make Up All Day Fixer round out a complexion routine. These are the add-ons that lift basket size once a customer has bought their cushion.

Choosing Shades

Shade selection is where most first TIRTIR orders go wrong. Three rules help:

• Start with the middle of the range. In most markets the light-to-medium shades in the low 20s sell the most. Cover those first, then add depth at either end once you see demand.
• Match the range to your customers, not to the catalogue. If your market has a wide range of skin tones, the deeper shades are the reason customers will choose your store over one that only stocks the lightest five.
• Use minis to test. Order a broader spread of shades in mini size and a narrower spread in full size, then reorder full sizes in the shades that sell.

The letters after each shade number describe the undertone: C for cool, N for neutral and W for warm. Showing that on your listings saves customers guesswork and cuts returns.

How Ordering Works

TIRTIR is ordered in full boxes, and box sizes are set per product. Most full-size Mask Fit cushions come in boxes of around twenty, the mini cushions in boxes of roughly twenty-four to forty-five, and the lip tints and concealer in larger boxes. Each product page in our catalogue shows its box quantity.

TIRTIR is a pre-order brand: we place your order with the brand and ship once it arrives, usually within two to three weeks. Stock in Korea moves quickly for the most popular shades, so final quantities are confirmed with you before payment.

How TIRTIR Wholesale Pricing Works

Wholesale prices sit well below the retail price customers pay, leaving room for a margin after international shipping and any import duties in your market. Exact prices depend on the product and are shown once your reseller account is approved rather than published openly.

Getting Started

Korean Goods Wholesale carries the full TIRTIR range alongside Medicube, VT, COSRX and other Korean beauty brands, shipping from Seoul. You can browse the TIRTIR range to see every shade, or look through the full pre-order catalogue.

To see wholesale prices, apply for a reseller account. We review every application and reply within one to two business days. If you would like help choosing a starter shade range for your market, get in touch.