Medicube Posts Record Amazon Sales in the US and Europe: What It Means for Wholesale Buyers

Medicube, the flagship skincare brand of Korean beauty group APR, has reported its biggest-ever sales on Amazon after Prime Big Deal Days on 6–7 October 2026, according to figures APR shared through Korean beauty media this week. The headline is not only the size of the result but where it came from: the United States grew sharply, and Europe, where the brand took part for the first time, set daily sales records across the region.

What APR reported

• US sales up about 85% year on year during the event, building on a position the brand already holds near the top of Amazon's US beauty rankings.
• First-time Europe participation: across Europe, including the UK, Germany, Spain, Italy and France, the brand recorded the highest daily sales it has seen on Amazon.
• Brand-name search ranked #1 on Amazon in four countries (the US, the UK, Italy and Spain), meaning shoppers were searching for "medicube" itself, not just for one product.
• A wider line-up in the rankings: 13 products ranked in during the event. In major European markets, the number of Medicube products inside Amazon's beauty Top 100 averaged more than 16 per country, about 9 more than a year earlier.

It is no longer a one-product story

Medicube's name has long been tied to the Zero Pore Pad, which still sits at the top of the charts: the Amazon listing shown in the brand's own slide was ranked #1 at $18.90 with more than 33,000 ratings. What is new is the depth behind it. The PDRN Pink Peptide Serum appeared at #17 in the same snapshot, also at $18.90, and APR points to the PDRN Pink ampoule and mask, and NAD+ gel mask, as new products now reaching the top rankings. The portfolio now runs from skincare to beauty devices, and the company says it will use that range for its Black Friday and Christmas promotions in Q4.

The pattern behind the numbers

This follows the picture we described in our earlier report on Medicube's move into China offline retail: APR's growth is coming from the US and Europe, where the brand builds awareness online first and widens the official network afterwards. Amazon is where that happens fastest, because a promotion event concentrates a month of demand into two days and shows within hours which products shoppers pick.

What it means for wholesale buyers

• Plan Q4 stock early. Black Friday and the Christmas season are the next promotion windows, and records on a platform like Amazon can mean tighter allocation on the hero products. If Medicube is on your shopping list, decide your quantities before the busy weeks, not during them.
• Demand is spreading beyond one SKU. A range of products now ranks in Europe, so an assortment of two or three Medicube lines (a pad, a PDRN serum or mask, and a gel mask) reflects what is actually selling better than a single bestseller.
• Popular products attract copies. Brand-name search at the top of Amazon pulls in lookalikes and grey-market stock. Buy from authorised, documented sources and check batch codes; our guide on counterfeit K-beauty explains what to look for.
• Expect a different price picture online. Amazon event pricing is set for shoppers, not for resellers. Work from your wholesale cost and landed cost, not from the shelf price you see during a sale.

KGW supplies Korean brands through Ready Stock and Pre-Order. To see what is currently available from Medicube and similar cosmedical brands, browse Ready Stock and Pre-Order, or get in touch and we will suggest a starter assortment for your market.

Source: APR figures as reported by Korean beauty media, October 2026. This article is our own summary of the company's reported results; we have not independently verified them.